PARIS (AFP) — The Japanese group Sony is to cut the price in Europe of its new generation video game console PlayStation 3 (PS3) by 100 to 200 euros (141-282 dollars) in order to boost sales ahead of Christmas, a report said here Thursday.
A new model, equipped with a 40 gigaoctet hard drive, will go on sale in Europe at 399 euros, 200 euros less than the current sales price of Sony's more powerful, 60-gigaoctet device, which is already in stores, according to the newspaper Les Echos.
The more powerful version will see its sales price lowered by 100 euros to 499 euros, the paper said.
A Sony spokesman would not confirm the figures cited by Les Echos but said an announcement was "imminent."
After reducing the sales price of the PS3 by 100 dollars in the United States, Sony has made it clear it wants to take similar measures in Europe, where it is confonting competition from Nintendo's Wii, sold for 249 euros, and Microsoft's XBOX 360, which sells for 349 and 279 euros depending on the model.
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